[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.norsam.sk\/strategie-malych-podnikov\/#Article","mainEntityOfPage":"https:\/\/www.norsam.sk\/strategie-malych-podnikov\/","headline":"Strat\u00e9gie mal\u00fdch podnikov","name":"Strat\u00e9gie mal\u00fdch podnikov","description":"Zlyhalo va\u0161e podnikanie v \u0165a\u017ek\u00fdch \u010dasoch?\u00a0Podnikanie nie je nikdy ist\u00e1 st\u00e1vka, ale niekedy to m\u00f4\u017ee vyzera\u0165, akoby ste sa dostali medzi pr\u00edslove\u010dn\u00e9 skaly a tvrd\u00e9 miesta.\u00a0V\u010faka internetu m\u00f4\u017eete oslovi\u0165 z\u00e1kazn\u00edkov mimo va\u0161ej miestnej oblasti.\u00a0Z\u00e1rove\u0148 je v\u0161ak pre va\u0161ich z\u00e1kazn\u00edkov jednoduch\u00e9 \u00eds\u0165 online a porovn\u00e1va\u0165 ceny, n\u00e1js\u0165 inform\u00e1cie o produktoch a nakupova\u0165 od spolo\u010dnost\u00ed z celej […]","datePublished":"2019-08-18","dateModified":"2019-08-18","author":{"@type":"Person","@id":"https:\/\/www.norsam.sk\/author\/#Person","name":"","url":"https:\/\/www.norsam.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"norsam.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.norsam.sk\/wp-content\/uploads\/img_a305343_w16813_t1566641517.jpg","url":"https:\/\/www.norsam.sk\/wp-content\/uploads\/img_a305343_w16813_t1566641517.jpg","height":0,"width":0},"url":"https:\/\/www.norsam.sk\/strategie-malych-podnikov\/","about":["Ekonomika"],"wordCount":554,"articleBody":"Zlyhalo va\u0161e podnikanie v \u0165a\u017ek\u00fdch \u010dasoch?\u00a0Podnikanie nie je nikdy ist\u00e1 st\u00e1vka, ale niekedy to m\u00f4\u017ee vyzera\u0165, akoby ste sa dostali medzi pr\u00edslove\u010dn\u00e9 skaly a tvrd\u00e9 miesta.\u00a0V\u010faka internetu m\u00f4\u017eete oslovi\u0165 z\u00e1kazn\u00edkov mimo va\u0161ej miestnej oblasti.\u00a0Z\u00e1rove\u0148 je v\u0161ak pre va\u0161ich z\u00e1kazn\u00edkov jednoduch\u00e9 \u00eds\u0165 online a porovn\u00e1va\u0165 ceny, n\u00e1js\u0165 inform\u00e1cie o produktoch a nakupova\u0165 od spolo\u010dnost\u00ed z celej krajiny alebo z cel\u00e9ho sveta.A potom s\u00fa tu \u010fal\u0161ie probl\u00e9my.\u00a0Aj ke\u010f m\u00f4\u017eete s\u00fa\u0165a\u017ei\u0165 o cenu, va\u0161a spolo\u010dnos\u0165 sa nemus\u00ed n\u00e1js\u0165 online.\u00a0Mzdov\u00e9 n\u00e1klady a \u010fal\u0161ie n\u00e1klady m\u00f4\u017eu r\u00e1s\u0165 a meniace sa potreby a preferencie z\u00e1kazn\u00edkov m\u00f4\u017eu by\u0165 ve\u013ek\u00fdm prelomom vo va\u0161ich predajoch a ziskoch.\u00a0Ko\u013eko kni\u017en\u00edc m\u00f4\u017eete preda\u0165 \u013eu\u010fom, ktor\u00ed \u010d\u00edtaj\u00fa knihy na svojich elektronick\u00fdch \u010d\u00edta\u010dk\u00e1ch alebo tabletoch?Ako sa zotavi\u0165 z hospod\u00e1rskeho poklesu\u010co m\u00f4\u017eete urobi\u0165, ke\u010f sa va\u0161a mal\u00e1 firma ocitne v \u0165a\u017ek\u00fdch \u010dasoch?\u00a0Ako m\u00f4\u017eete zv\u00fd\u0161i\u0165 predaj a zisky?\u00a0Odpove\u010f mus\u00ed by\u0165 proakt\u00edvna.\u00a0Je potrebn\u00e9 zv\u00e1\u017ei\u0165 21 strat\u00e9gi\u00ed:1. Znovu objavte svoje podnikanieNemus\u00edte by\u0165 ve\u013ek\u00e1, high-tech spolo\u010dnos\u0165, aby objavili svoje podnikanie.\u00a0V skuto\u010dnosti, \u010d\u00edm u\u017e je va\u0161a firma men\u0161ia a \u0161t\u00edhlej\u0161ia, t\u00fdm r\u00fdchlej\u0161ie m\u00f4\u017eete radi\u0165 prevodov\u00e9 stupne a pribl\u00ed\u017ei\u0165 sa sp\u00e4\u0165 do akcie.Sadnite si a prechladnite a d\u00f4kladne sa pozrite na svoje siln\u00e9 a slab\u00e9 str\u00e1nky a mo\u017en\u00e9 trhy.\u00a0Najprv si polo\u017ete \u0165a\u017ek\u00e9 ot\u00e1zky: St\u00e1le si z\u00e1kazn\u00edci \u017eelaj\u00fa a kupuj\u00fa rovnak\u00fd typ v\u00fdrobkov alebo slu\u017eieb, ak\u00e9 pred\u00e1vate?\u00a0Zmenili sa odvetvia a \u0161t\u00fdly od za\u010diatku podnikania?\u00a0Dr\u017eali ste krok so zmenami?\u00a0Ak nie, ak\u00e9 zmeny by ste mali teraz implementova\u0165, aby sa va\u0161a firma stala op\u00e4\u0165 konkurencieschopnou?Existuje nejak\u00e1 zvl\u00e1\u0161tna medzera, ktor\u00e1 sa od v\u00e1s pravidelne kupuje?\u00a0Ak \u00e1no, zv\u00e1\u017ete, ako m\u00f4\u017eete prinies\u0165 viac rovnak\u00fdch typov z\u00e1kazn\u00edkov a ak\u00fd in\u00fd tovar si pravdepodobne k\u00fapia.2. Pred\u00e1va\u0165 na internetePred\u00e1vate svoje produkty a slu\u017eby online?\u00a0Ak nie, pre\u010do nie?\u00a0Ak v\u00e1\u0161 predaj kles\u00e1 a nepred\u00e1vate online alebo nez\u00edskavate potenci\u00e1lnych z\u00e1kazn\u00edkov online, je \u010das vymani\u0165 sa z piesku.\u00a0Aj ke\u010f \u013eudia nakupuj\u00fa osobne alebo na z\u00e1klade osobn\u00fdch vz\u0165ahov, pravdepodobne pred vykonan\u00edm rozhodnutia o tom, \u010do k\u00fapi\u0165 a od koho si ho k\u00fapia, online presk\u00famaj\u00fa produkty, spolo\u010dnos\u0165 alebo konzultanta online.\u00a0Ak podnik\u00e1te, potrebujete webov\u00fa str\u00e1nku.\u00a0Typ webovej str\u00e1nky a to, \u010do by malo by\u0165 na nej, z\u00e1vis\u00ed od toho, \u010do pred\u00e1vate.3. Zapojte sa do soci\u00e1lnych m\u00e9di\u00ed\u00a0M\u00e1te pr\u00edtomnos\u0165 v soci\u00e1lnych m\u00e9di\u00e1ch?\u00a0Soci\u00e1lne m\u00e9di\u00e1 nemusia by\u0165 va\u0161\u00edm \u0161\u00e1lkom \u010daju, ale\u00a0\u00a0aktualiz\u00e1cia spolo\u010dnosti Pew Internet Social Media Update 2016\u00a0zistila, \u017ee 68% v\u0161etk\u00fdch dospel\u00fdch v USA (tj pou\u017e\u00edvate\u013eov internetu a in\u00fdch pou\u017e\u00edvate\u013eov internetu) s\u00fa pou\u017e\u00edvatelia Facebooku, zatia\u013e \u010do 28% pou\u017e\u00edva Instagram, 26% pou\u017e\u00edva Pinterest, 25% pou\u017e\u00edva LinkedIn a 21% pou\u017e\u00edva Twitter.                                                                                                                                                                                                                                                                                                                                                                                                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